FOR SOFTWARE VENDORS

You shouldn't wait until you have launched your product to implement your go-to-market strategy.  And it takes experience to understand how to capitalize on potential partnerships.  We leverage over twenty years of knowledge gained from working with software vendors in SaaS backup, collaboration, online learning, and software development tools to help software vendors achieve traction.

Examples of client work with software vendors at various stages includes:

 PRE-LAUNCH

• Market validation

• Creating go-to-market strategies

• Identifying partnership opportunities

• Hiring and ramping sales teams

LAUNCHING

• Creating partner programs and recruiting partners

• Recruiting and ramping inside sales teams

LATER STAGE

• Sales team and channel assessment

• Sales training

• Vetting international expansion opportunities

 Also, see the TRACTION PARTNER MODEL below for more information.

FOR VENTURE CAPITAL FIRMS

Investing in early stage companies isn’t just about the money.  It is about bringing to bear resources to help entrepreneurs be successful.  Traction Consulting often works with VCs and their SaaS portfolio companies to evaluate partnership opportunities and develop strategies to execute against them. Representative services include:

• Partner assessment in the due diligence process

• Partner opportunity evaluation

• Partner program review

• Mentoring existing partnership leadership and teams

THE TRACTION PARTNER MODEL